Same recipe.
Better flour.
Introducing the Classic, a new all-purpose flour for the recipes your family already loves, with ingredients you can feel good about.
“I expected dense and healthy tasting, but they were fluffy!”
“My kids didn’t notice. 🙈”
"It has brown flakes in the flour, like a lighter whole wheat, but the texture was like white flour."
“My chocolate chip cookies tasted so good.”
Your next bake starts with a better grain
Made with ancient grains
Naturally occurring vitamins and minerals
No weird ingredients
No bleach, enrichment, or additives
Lots more fiber (yes, really!)
And up to 15g protein per 100g
Noticeably better flavor
The way flour *should* taste
Picky-eater approved
Hear more "more, please!"
Classic requires no recipe changes
Use it exactly like your usual flour
Your next bake starts with a better grain
Made with ancient grains
Naturally occurring vitamins and minerals
No weird ingredients
No bleach, enrichment, or additives
Lots more fiber (yes, really!)
And up to 15g protein per 100g
Noticeably better flavor
The way flour *should* taste
Picky-eater approved
Hear more "more, please!"
Classic requires no recipe changes
Use it exactly like your usual flour
Three flours, one better way to bake
100% Stone-milled, powered by ancient grains.
Classic
The easiest everyday swap
| BASE WHEAT | Sifted Hard Red Wheat |
| GRAIN BLEND | Six whole grain ancient grains |
| KNOWN FOR | Reliable, familiar baking |
| USE IT | 1:1 for all-purpose flour |
Upgrade your all-purpose flour but keep your favorite recipes.
Heritage
Old-world wheat
| BASE WHEAT | Sifted Heirloom Red Fife Wheat |
| GRAIN BLEND | Six whole grain ancient grains |
| KNOWN FOR | Simpler starch and gluten structure |
| USE IT | Adjust liquid as needed |
Can be easier to digest for people with non-celiac gluten sensitivities.
Whole Grain
The whole kernel
| BASE WHEAT | Whole Grain Hard Red Wheat |
| GRAIN BLEND | Six whole grain ancient grains |
| KNOWN FOR | Heartier baking |
| USE IT | 1:1 for whole wheat flour |
Nothing sifted out to nutrition-maxx your next bake.
The staples we bake with matter
Why families are switching from white flour
|
Store Brand White Flour (Enriched)
|
Organic White Flour (Unenriched)
|
|
|---|---|---|---|
| Works 1:1 in recipes | |||
| Includes whole ancient grains | |||
| No artificial enrichment | |||
| Naturally occurring nutrients | |||
| No bleaching agents | |||
| No dough conditioners |
The grains behind better baking
Before modern milling removed fiber, healthy oils, and nutrients, flour was made from whole grains. We're taking flour waaaaay back with six ancient grains that have stood the test of time.